One local consultant. One promise: your time back.

We started WhiteSquirrel.ai because small business owners in our mountains are working nights on tasks software already handles. We find the right tools and point them out plainly, and we stick around until they work.

Photo coming soon

Chris Rafter

Owner & Senior Consultant

Chris has spent his career where data, AI and the day-to-day of running a business meet. He is co-founder and COO of Inzata Analytics, a data analytics and semantic modeling company. There he works across product strategy, sales, partnerships, pricing, hiring and client delivery.

He has applied AI and analytics to small and mid-sized businesses and to schools and universities for years. He knows what works in practice and what is only a demo. At WhiteSquirrel.ai he leads the assessments and makes sure every prescription is something an owner can actually use.

AI tools assessments
Data & analytics
Automation
Pricing & operations

How we work

What you can count on from us

Plain talk, zero hype

We tell you what a tool does and what it costs, and whether you need it. If the answer is “you don’t,” we say so.

We prescribe, we don’t over-build

Most fixes are off-the-shelf tools you can start this week. Custom work only happens when it clearly pays for itself.

Local, and accountable

We meet you in person, we answer our own email, and the guarantee is real: 5 hours a week or your money back.

Why a white squirrel?

Rare. Local. Ridiculously helpful.

Brevard, North Carolina is famous for its real white squirrels: rare, local, and considered a bit of good luck. That’s who we want to be for the businesses around us: easy to recognize, close to home, and genuinely useful.

Yes, the white squirrels are real. Ask anyone in Brevard.

Let’s talk

Got 15 minutes?

Book a free AI mini-audit. We’ll look at one part of your week and show you one tool that helps. No pitch.

Free

15-minute mini-audit Book a time →